Want to advertise your brand or product the easy way? Floor graphics could be the answer! Made from self-adhesive vinyl and emblazoned with creative designs, they empower your brand to get the word out and reach more customers than ever. But what exactly makes vinyl floor stickers so effective? Here, we look at the 6 benefits of floor graphics, decals and stickers – so you can decide if they’re right for your creative project.

 

 

A customised poster or banner can be the perfect way to advertise, but they’re so common that some shoppers fail to notice them. Not so with vinyl floor graphics! The moment someone steps onto your creative design, they’ll want to know exactly what they’re standing on. In turn, they’ll be more likely to remember it.

 

We recommend going with something bold, colourful and simple. Just as importantly, try to choose colours that contrast well with the colour of the floor itself. The last thing you want is a design that blends into the floor itself!

 

Floor graphics aren’t just for supermarket aisles. In fact, there are products designed especially for concrete, asphalt, wood and block paving. This means you can always find the right product for you, whether you’re advertising on a smooth indoor floor or a rough external surface.

 

When buying outdoor floor graphics in the Raccoon store, you can choose the exact product or material you want. We offer Drytac Polar Grip with Interlam for unrivalled strength and stability, and recyclable Polar Street FX so you can enjoy the benefits of eco-friendly branding!

 

Some materials like standees need room to be effective. Place them too centrally and you could take up valuable space, or they might get damaged by passers-by. If they’re too out of the way, they might not be seen at all! Printed floor graphics aren’t held to these same restrictions; if you have the floor space, then you can confidently apply your design without worrying about clutter or accidents – especially given their slip-resistant finish.

 

Because they don’t take up any space, brands often use custom floor stickers in events and takeovers, where space is at a premium.

 

Prints can be used to create unique experiences, and you can then take photos and videos to share those experiences online. Better yet, get your audience to do that for you! It’s one of the big reasons why print’s so important in the digital era.

 

Floor decals can zone parts of an office, direct people to sales areas and immerse visitors in your designs. You could even create a unique space for games and product demonstrations. People love immersive experiences just like these, so they can really help your brand leave a lasting impression!

 

Otherwise, you can always use floor graphics to set the right mood or instil your company message. See our guide to using decor to motivate staff and impress visitors for more ideas.

 

Why overspend on advertising when you can buy fully customised vinyl floor stickers at a fair price? A 3 x 2 metre section of Drytac Polar Grip with Interlam (contour cut to your design) will cost less than £300, while SpotOn Floor 200 and Sustainable Wall and Floor go for similar amounts. That’s a fantastic price for expertly made, professionally printed floor decals.

 

You might pay a bit more for recyclable outdoor graphics (as with Drytac Polar Street FX), but it’s a small price to pay for a sustainable display that shows you care for the environment.

 

If you’re worried about the installation process, don’t be. Self-adhesive floor stickers are designed for ease of use, so you don’t need to be an expert to get the job done.

 

As with wall graphics (which have an installation guide), you should start by cleaning the surface of dust, dirt, grit or moss. You can then position your graphic where you want it and apply pressure to one end to create a ‘hinge’.

 

From there, peel back more of the liner and use a squeegee to apply pressure to one section. You can then remove the rest of the liner and go over the entire design, paying close attention to the edges. All that’s left is to step back and admire your floor sticker.

 

Now you know what makes them great, it’s time to get floor graphics for your creative project. Whether it’s for a seasonal campaign or a decorative touch-up, our films are of the finest quality and ready to be customised. We even provide a free design tool where you can upload your art or create something from the free assets provided.

 

Click the button to visit our indoor and outdoor films. You can set the exact size of your design, pick your material, and choose from the cutting and production options. It’s the best way to get custom floor graphics delivered straight to your door!