How to Use Floor Stickers for Your Business
For brands looking to advertise in a creative way without overspending, floor stickers are an attractive option. Fully customisable, they make a welcome change from traditional printing options like posters and POS display items. But not everyone knows just how useful they can be, so they miss out on easy, cost-effective advertising.
By reading this guide, you’ll discover how floor stickers are used to full effect, and you may just get inspired to try them yourself. You can also read the benefits of floor graphics to see why they’re so popular today.
Directions and wayfinding
You’ve likely followed floor stickers at one time or another. Gyms, leisure centres, galleries and exhibitions all use them to move visitors to the right place – even if it’s just a lift or restroom. Floor graphics can also tell visitors where to line up, find an on-site café, or create a path for a walking tour.
A good floor sticker design will let you direct the flow of traffic more easily, and because it’s made from a thin vinyl sheet, it will be simple to install and quick to take off. This versatility means you won’t have to make permanent changes to your premises.
Promotions made easy
Got a hot new product you’d like to shout about? Maybe you’re running a sale and want to send shoppers to the bargain section. Either way, vinyl floor stickers can attract the eager crowd you need.
Just remember to design your graphics so they’re easy to read and use vivid colours that complement your brand. Text should also be clear and easy to understand, e.g. ‘This way to our 50% off sale!’
Above all, floor decals and stickers are about having fun! Visitors love seeing them, so if you can use them to promote a new product or sale, you’re setting yourself up for success. There’s no better way to use print marketing in today’s world!
Indoor and outdoor signage
We bet you’re surprised with this one! Some people wrongly think that floor graphics can only be applied indoors, but thanks to advances in technology, you can now take your design outside too. In fact, these outdoor floor films are designed especially for materials like concrete, tarmac, asphalt and block paving. These let you grab people’s attention before they’ve even turned your way – and that can give you an edge over your competitors.
Why not make your outdoor floor stickers sustainable with Polar Street FX? Fully recyclable and PVC-free, it’s a great way to advertise while doing your bit for the environment.
If you want to push your outdoor advertising to the next level, check out these outdoor signage ideas.
Immersing your audience
The most successful brands know that a memorable event can build recognition, boost engagement, and get the word out on social media. To maximise success, they often host launch events or activations, which are then decorated with floor decals.
These decals can be used in tandem with other materials like cutouts, exhibition stands and gazebo tents for space takeovers – fully branding the site for a limited time. Floor graphics can also be used to ‘zone’ areas for games, competitions and demonstrations. So, they’re great for immersion when engagement’s a top priority!
If you have an exhibition coming up, see our tips on attracting visitors to your stand.
Decorating, your way
A dull office, retail space or company premises won’t do much to inspire – and it certainly won’t impress your visitors. With floor decals, printed and cut to the shape of your design, you can decorate your space however you like at an affordable cost.
Use indoor floor graphics to display your logo, advertise your company values, inspire with a meaningful quote, or install images that reflect who you are as a brand. It’s entirely up to you!
Because self-adhesive floor stickers can be removed without issue, you can easily decorate your premises for the festive season or to support a good cause. You can then replace these designs when you’re ready.
Safety and accessibility
During the pandemic, floor graphics were used globally to promote good hygiene and safe social distancing. And while that’s thankfully in the past, companies still use floor decals and stickers to keep their visitors safe. Designs can show directions to a fire exit or gently remind people to keep a space clean.
Indoor floor stickers can also mark wheelchair-accessible routes, making life easier for disabled visitors, especially in busy areas and tourist hotspots.
Need a floor sticker supplier you can trust?
If so, you’re in the right place. We stock the best vinyl products, which we custom print, cut and deliver to your door. Getting started couldn’t be simpler. Just hit the button below to view the ranges available, and then choose the size, quantity, product, and type of cut you want.
You can then upload an existing design or get going with our online design tool. With various built-in assets, it’s quick to come up with something new.
